Rackspace

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Marketing Programs and Campaign Manager - ObjectRocket

Marketing Programs and Campaign Manager - ObjectRocket

Req # 
35563
Location(s) 
US-TX-Austin
Category 
Marketing

Job Overview

Overview & Responsibilities

ObjectRocket is a young company with big goals. We want to build the next generation of Database as a Service, and we need your help. We need folks who want to build something that hasn't been done yet, is hard, yet fantastically rewarding.

 

We are located in the heart of beautiful downtown Austin, TX. Austin is highly regarded as a wonderful place to live, work, and play. It's the Live Music Capital of the World and has a serious night life.

 

ObjectRocket has a fast paced, and exciting culture. We are a small team, and move quick. We are building something quite amazing and look to be leaders in our field and community. We are growing like crazy, we need more help!

 

 

ObjectRocket is seeking an Product Marketing and Campaign Manager to join our team. You’ll be part of a highly capable and motivated team working on solving the hard problems of scalability, availability, and performance on a global platform.

 

Job description: 

 

This individual manages the development and deployment of marketing programs related to the Rackspace::Solve conference series and our master awareness campaign. Collaborates with internal and external partners and resources to ensure that marketing plans are developed and executed to achieve goals. This is a hands-on role requiring strong knowledge of marketing automation, segmenting and targeting, excellent written and verbal communication, and project management skills.

 

JOB COMPLEXITY: 

  • Plans, designs, and executes marketing programs to drive customer interest and demand. 
  • Manages the execution and measurement of marketing campaigns, develops marketing materials, and interacts with and analyzes, reports from our internal CRM and marketing automation systems. 
  • Develops, maintains, and manages program schedules. 
  • Monitors campaign impact, effectiveness, and market penetration rates to formulate recommendations to improve results.
  • Recommends ways of continually improving the process of running campaigns. 
  • Tests new marketing initiatives to improve results. 
  • Collaborates cross functionally with product marketing, marketing operations, and sales teams to develop campaign narratives, messaging, and tactics. 
  • Recognizes and shares data trends and recommends best practices based on successful campaigns. 
  • Recommends new tools to better the overall marketing process.
  • Monitors the conversion of leads and recommends and implements action plans to address gaps.

Qualifications

KNOWLEDGE/SKILLS/ABILITY: 

  • Excellent knowledge of the program management process, including segmentation and targeting. 
  • Strong knowledge of CRM and marketing automation systems such as Salesforce.com and Marketo. 
  • Strong knowledge of, and the ability to apply, the principles of market segmentation, brand management, marketing communications, and database marketing. 
  • Outstanding written, verbal communication and presentation skills.  Ability to speak publicly to both small and large groups. 
  • Highly motivated, energetic, and thrives in a fast-paced environment and comes with a startup ‘anything and everything’ mentality.
  • Exceptional interpersonal skills with the ability to establish positive relationships with team members.
  • Excellent attention to detail. 
  • Strong analytical and problem solving skills.
  • Excellent decision-making and project management skills. 
  • Ability to work effectively in a fast-paced environment with the agility to respond to new and changing requirements based on both a dynamic market and company environment.
  • Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines. 
  • Ability to make appropriate decisions considering the relative costs and benefits of potential actions. 
  • Excellent creative solution building skills.  
  • Ability to detect patterns, draw conclusions, and present conclusions to internal stakeholders. 
  • Ability to make recommendations based on available data. 

EXPERIENCE/EDUCATION: 

  • Bachelor’s degree in marketing, business, or related field required.
  • Events experience (conferences, webinars) strongly preferred.
  • At least 7 years of experience with revenue-generating marketing programs required.   
  • Experience utilizing Salesforce, Marketo, and/or other CRM/automation tools required.