Rackspace

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Product Marketing Manager - Integrated Offers

Product Marketing Manager - Integrated Offers

Req # 
37154
Location(s) 
US-TX-San Antonio
Category 
Marketing

Job Overview

Overview & Responsibilities

Product Marketing is responsible for the messaging and positioning of Rackspace products in the market – Cloud Solutions, Hardware Systems, and Industry Solutions. The PM teams are responsible for producing the core set of content and tools used by our global Sales Force and GTM teams to attract, engage, and convert prospects to customers.

 

The Product Marketing Manager – Integrated Offers will be responsible for developing product marketing materials for all integrated solutions. He or she will collaborate across product/platform engineering, marketing, and management teams as well as the GTM organizations and external partners to develop meaningful positioning and value props for customer-facing solutions. This candidate should be an experienced product marketing leader with a deep understanding of cloud, infrastructure, and hosting technology.

 

  • PRIMARY RESPONSIBILITY:

    • Articulate the value proposition and capabilities for various integrated offers
    • Create internal positioning documents that will be used to develop external messages focused on key buyers, personas and use cases, and generates external product messaging and positioning. 
    • Ensure global launch readiness internally and externally for new solutions, as well as enhancements including full ownership of the go-to-market strategy, plan, and associated deliverables.
    • Support the Director of Product Marketing for Integrated Solutions to standardize product marketing discipline across Rackspace
    • Operate within the cross-functional interlock process between Product teams, Integrated Marketing, CTO, and sales and marketing
    • Develop portfolio messaging and master product segmentation to enable sales and remove internal competition
    • Develop sales enablement content for integrated offers
    • Support the Direct of Product Marketing to manage the entire life cycle of the integrated solutions portfolio, including the work of development teams from product initiation to delivery, to eventual product retirement. 
    • Oversees the planning and implementation of the solutions strategy to enable the GTM teams to accelerate in the market. 
    • Keeps executive-level management informed of departmental progress and problems.

     

 

Qualifications

KNOWLEDGE/SKILLS/ABILITY: 

  • Proactive self-starter who is comfortable taking somewhat ill-defined direction and turning it into clear deliverables and business impact in a highly dynamic environment
  • Solid business and financial acumen
  • Ability to develop strong working relationships with cross-functional leaders, executives, operations, finance, marketing and sales team members
  • Demonstrated track record of product leadership and attention to detail.  Excellent communication skills are critical. 
  • Must be able to collaborate in a global, matrix environment to effectively balance Regional and functional priorities for win-win results. 
  • Operates well in an environment of rapid change and is comfortable operating with autonomy. 
  • Involved throughout the entire lifecycle of the product working closely with development teams from product initiation to delivery to eventual product retirement. 
  • Ability to identify areas of differentiation for the product/product family and articulate the unique selling proposition to the market while evangelizing and training internal constituents.

 

KEY METRICS:  

  • Completion of standard set of product marketing deliverables
  • Completion of messaging framework
  • Execution of solution launches
  • Completion of sales enablement content & deliverables

 

EXPERIENCE/EDUCATION:  

  • 5+ years experience in product marketing, product management, consulting function, or technical marketing role required with progressive responsibilities and proven results
  • Experience bringing high-tech products to market on a global scale
  • Cloud Hosting, Managed Hosting or SaaS experience, a plus. 
  • Bachelor's degree in Marketing, Business, Engineering, or related curriculum
  • MBA or equivalent advanced degree a plus