Delivering integrated solutions across technology, verticals, and workloads is critical for GTM acceleration & productivity. The overwhelming majority of B2B enterprises go to market primarily through solution marketing, either based on workload, technology, or industry vertical. Industry experts are even predicting that 2017 is the year of the industry cloud, defined as “a new way of describing a cloud computing service that operates in a vertical space,” specializing its processes, tools, services, and software to the requirements for a specific industry.
The Healthcare Director will be responsible for productizing customer-oriented solutions based on healthcare use cases, pain points, healthcare-specific requirements, and GTM demands. This leader will be responsible for the overall commercial success of healthcare-oriented solutions, overseeing them from inception/ideation through design, build, launch and growth/enhancement. He or she will collaborate across product/platform engineering, marketing, and management teams as well as the GTM organizations and external partners.