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Senior Manager, Digital Marketing

Senior Manager, Digital Marketing

Req # 
US-TX-San Antonio
US-TX-San Antonio

Job Overview

Overview & Responsibilities



The Sr. Manager, Digital Marketing overseas the planning, development and execution of inbound and outbound digital marketing efforts via Web properties, Search Engine Optimization (SEO), Search Engine Marketing (SEM), online affiliates, and emerging online channels.



  • Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company'

  • Manage corporate Web properties to support the company’s business objectives (e.g. revenue, qualified leads, brand presence, awareness)
  • Manage SEO/SEM efforts
  • Use digital metrics (e.g. site traffic, visitor paths,conversion rates) to optimize online marketing spend
  • Test the performance of landing pages, special promotions, content and product placement
  • Coordinate with corporate marketing, field marketing and communications to align online activity with broader campaign initiatives
  • Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
  • Set inbound lead goals and measure results
  • Oversee media spend and search against performance metrics to optimize results
  • Develop buyer-centric Web site navigation



Required Qualifications


  • Bachelor’s degree required
  • 5 - 7 years of online marketing experience with a strong focus on analytic
  • With at least 3 years of management experience.
  • 3+ years of B2B social media experience
  • 5 - 7 years of SEO/SEM experience
  • Experience optimizing Web sites for branding and demand creation objective
  • Experience managing agency
  • Development of integrated marketing programs that combined inbound and outbound tactics


Preferred Qualifications


  • Experience managing agency relationships strongly desirable
  • Familiarity and experience with reporting tools and methodologies
  • Agency experience a plus
  • Master’s degree preferred