• Segment Marketing Programs Manager

    Location(s) US-TX-San Antonio | US-TX-Austin
    Req #
  • About Rackspace

    Rackspace is modernizing IT in today’s multi-cloud world. We have been honored by Fortune, Forbes, Glassdoor and others as one of the best places to work. We serve over 50% of the Fortune 100 companies & customers in 120 countries around the globe. Our achievements are powered by our people – we call them Rackers.  We grow & thrive through world-class development opportunities, learning & selling bleeding-edge technologies & solutions, and most importantly, connecting with each other (the best & brightest in the industry). Are you a Racker? Join us!


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    Rackers aren’t all alike. We look different. We think uniquely. We are from many places and our beliefs & backgrounds vary. But, being a Racker — a valued member of a winning team on an inspiring mission – is what connects us all. Rackers are encouraged to bring their whole self to work every day, as we know that unique perspectives fuel innovation and enable us to best serve our customers & communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.

    Overview & Responsibilities

    The Segment Marketing Programs Manager is focused on developing segment marketing strategies with clear definition of target audiences. Recognized by marketing peers as a practitioner and SME, and identified by leaders as a key driver of strategic thinking and results.


    This position will work closely with sales, support, product, and critically the central business unit teams in the US to build and execute marketing programs to drive this growth for the local region.


    Job Requirements:

    • Defines Segment audiences and corresponding marketing strategy(ies).
    • Develops associated marketing omnichannel programs including: digital and social media, email, webinars, tradeshows and sponsored events, field events and partners/Alliances.
    • Creates and manages budget informed by target Segment and proposed growth targets and marketing programs strategy.
    • Leads core teams to share insights and drive actions to improve programs and tactics.
    • Prepares insights and performance updates for QBRs and operations reviews.


    • Bachelor's degree in marketing, business or related field required.
    • At least 8 years of related experience required.
    • Strong understanding of business performance and outcomes, along with marketing data ecosystem and analytical skills.
    • Experience utilizing Marketo, Eloqua or Salesforce automation tools.
    • Requires expert understanding of the processes, procedures and systems used to accomplish the work and in-depth familiarity with the broader underlying concepts in own job family/job discipline.
    • Demonstrated success working closely with sales teams.
    • Deep, hands-on experience in more than one of the following marketing disciplines: corporate/brand marketing, marketing automation and CRM, digital marketing, product marketing or field marketing.
    • Applies understanding of how the team relates to other closely related areas to improve efficiency of own team and stakeholders.
    • Proficiency in Microsoft Excel and PowerPoint (to perform and communicate market segmentation strategies and analysis, marketing activity performance analysis).
    • CRM understanding (proficiency preferred). 
    • Marketing automation understanding (proficiency preferred).  Digital and social media marketing understanding (proficiency preferred). 
    • Brand marketing/strategy understanding. 
    • Demonstrated proficiency of Sales process and objectives.